Now where did I put that piece of paper?

By Sinéad Hayes, Sales & Marketing Manager

How many times have you said this in the past day, week or month? Be honest!

Despite being surrounded by tablets, desktops, laptops, mobile devices, most of us still can’t seem to confront the inevitable break-up with the piece of paper. Let’s face it, we love scribbling on a piece of paper.

Then when we decide what we have written really doesn’t make much sense, we scrunch up the paper and toss it in the bin. Or if we decide that it will be useful at some future point, we stick it onto the wall or into a drawer or somewhere where we know it definitely won’t move from – that is until we go to find it again.

When the phone rings, we scramble around looking for a pen that works so that we can scribble down the sales enquiry that we have been waiting for. All the important information is captured on that scrap of paper.

Now, back to an earlier point, what happens when we go to find that piece of paper tomorrow, next week or even next month?? Where did I put it?????

I am going to offer you some advice – for starters a good sales & marketing database will definitely help you. Capture the information onto a proper system such as Sage CRM. No matter if the sales enquiry leads to something or not, it’s always useful for future reference to know who called, their contact number, what they were looking for and how they heard about us.

Now, just imagine all of the scraps of paper nicely organised and sorted logically into the correct place but instead of being stuck somewhere with a thumb tack, you now have what you need right in front of you – with just a couple of mouse clicks.