Open New Doors with Sage CRM for Sales

Join our Sage CRM webinar for Sales and see how you can Open New Doors!

Date: Friday 12 July 2013
Time: 11am - 11.30am

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New Year, New Sales Pipeline

by Sinead Hayes - Sales & Marketing Manager


The start of a new year always brings new challenges, especially in this difficult economic climate. With it, however, also come opportunities.

In conjunction with a concise marketing plan, a sales pipeline projection for the year is always useful to map out the best, and worst, case scenarios for the year. Without knowing what potential sales are in the on the horizon, you can enter a new year in the dark.

I find a marketing plan to be absolutely critical for any salesperson, no matter how big or small their company is. Not having a marketing plan in place for the coming year is like setting out on a long journey without a map (or nowadays a SatNav!) - you will have no definite way to reach your destination of annual sales targets!

A good marketing plan should answer the following questions:

• What products/services will my company sell?
• What marketing activities will we need to carry out to meet the sales targets for the year?
• When is the best time to carry out those activities?
• To whom will we market our products/services to?

From this marketing plan should come an idea of how your sales target can be reached. Your sales pipeline can be then devised by week, by month, by quarter and/or by year to give you a clear picture of your sales prospects at any given time.

If you would like to hear more about sales pipelines and sales management, please do not hesitate to drop me a line by email or phone (01-8223 200)!