by Sinéad Hayes, Sales & Marketing Manager
Many businesses are looking for more creative ways of reaching their target audiences and connecting with their customers. They are looking to operate more efficiently and effectively with leaner resources to stay one step ahead of the competition.
During times of a slow down in the global economy, it is important to accelerate marketing activity to ensure your products and services are at the forefront of prospects' and customer's minds.
The attached whitepaper explores how marketing departments, in this age of cost consciousness and accountability, are increasingly turning towards e-marketing to help generate leads and drive sales. As one of the most cost effective forms of marketing, e-marketing enables businesses to communicate with customers and prospects around the world instantly, putting products and services at the forefront of customers' minds ensuring that as soon as a new purchase decision arises, that your offering is the first that springs to mind.
http://www.advent.ie/pdf/Sage CRM_White Paper_emarketing.pdf
