Tuesday, April 30, 2013

Sage CRM and E-Marketing...



Be creative

With Sage CRM e-marketing, you can create professional looking email campaigns. You have 90 templates to play around with and customise to suit your own style and company branding.


Check Results

Using Sage e-Marketing, you can get proper analysis on your campaigns,  so you can see what works/doesn’t work. It means you can focus your time and effort into getting the best results.

You can easily track email opens, clicks and bounce rates from within Sage CRM. You can even see what links people are clicking on and then you can segments groups even further based on the opens and click of the previous email. So, you don’t need to leave the software to get the analysis you need.

Using Sage CRM e-marketing and drip marketing means you can execute targeted campaigns to the right target audience at the right time to give you maximum impact .

Always Integrate

Some companies use separate e-mail marketing tools that don’t link to their CRM system.
That’s all well and good, but what happens when customers or contacts come and go or e-mail addresses change?? The potential for customer lists going out of sync is huge. This can get messy and can lead to spending additional timemaking sure that they databases are synchronised before sending out a campaign.
With Sage CRM, you don’t have to worry about this because the e-marketing tool is fully integrated, so there is only one database that you need to keep updated.


Monitor Return on Investment

Gathering the analytics means you can calculate an accurate Return on Investment, so you know where best to focus your resources for future campaigns.


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