Jim and Bob catch up on Monday morning...
This is Bob
He is Customer Service Manager for a mid-sized business based in Cork - he uses Sage CRM and Twitter to do his job
He is Customer Service Manager for a mid-sized business based in Cork - he uses Sage CRM and Twitter to do his job
This is Jim
He is also Customer Service Manager in another company in Cork - he doesn't use Sage CRM or Twitter
Jim – hey what you doing?
Bob – just working on some stuff…hang on, let me just send this tweet…
Jim – working? so what you doin’ Tweeting then?
Bob – that’s my job – Customer Relationship Management
Jim – Yeah I know, we have the same job, but that’s not really how we do things over here. I don’t think we even have a Twitter account and I doubt we use any other forms of Social Media. Come to think of it, we don’t really use any proper systems - I am not saying we don't provide a great service, I think we do, but it is all a bit "traditional" if you know what I mean – but that's another story! So, anyway back to you, so you actually get paid to send Tweets all day? I like the sound of that!
Bob – ha, ha- no I don’t send Tweets all day. I interact with our customers and keep an eye on interesting conversations that are happening within our client accounts. A few months ago, we were still using pen and paper – it’s amazing the difference it makes. I am so into my job now – much better than before.
Jim – really, that sounds cool.
Bob – yeah it is cool, but the best part is that I use this software called Sage CRM. It holds all of my customer’s information. I can post or reply directly to a Tweet from within Sage CRM and view Twitter feeds for specific companies and then I can save the contents of these Tweets to Notes within Sage CRM - it's called Social CRM– it’s magic.
Jim – I think our company could do with something like that – tell me more about this Social CRM thing…?
Bob – okay let’s meet up for lunch and I will fill you in. It’s a piece of cake, but somehow it has changed my world – I love it! See you at 1….
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CRM Software is the basic software that collects as much relevant information or data about your customers as necessary. CRM gives you access to sales, marketing, IT support, and even selling assistance all depending on the needs of your business.
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