Sage CRM and LinkedIn...

Sam is carrying out some research in mid-sized companies on their use of Linkedin. He meets up with Jane, who is the sales manager in The Green Company Limited, based in Galway.


                              Sam                                             Jane

                                                       

S: So, Jane I see you’re on LinkedIn. What are you using it for?

J: Yeah, it’s great. I use it for profiling my customers and potential customers. Our marketing team use it to promote products and services and advertising and our HR department use it for recruitment and profiling potentially suitable candidates.

S: Do you find it helps you get more sales?

J: I have definitely got a few referrals from it and it helps to keep your name and your brand out there. I now use it on my iPhone, so I can keep up to date with everything while I am out and about.

S: I notice that you are accessing your LinkedIn through Sage CRM. Tell me how that works?

J: Yeah, it’s great. I can go to my interactive dashboard – click on the LinkedIn icon beside my prospective customer and I am immediately brought into LinkedIn – this definitely speeds up productivity as I don’t need to leave Sage CRM to search for contacts in LinkedIn.

S: So, it seems that you are seeing benefits of using Sage CRM and LinkedIn. Would you recommend this integrated approach to other businesses?

J: Absolutely. Sage CRM and LinkedIn is great for identifying qualified prospects and generate leads, research prospects prior to sales calls, establish company and employee LinkedIn presence and much more. It’s great!

S: Thank you for your time, Jane.


Interview over

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